Unfold: Your First Real Marketing Strategy
An 6-week live course for small business owners, creatives, and freelancers who have made it this far but are ready to grow with clarity, ease and a plan while still staying authentic to their self.
Starting October 6th
Limited spots available. Receive Early Bird Discount Until September 22nd
What is Unfold?
Unfold is a beginner-friendly, 6-week live program designed to help you confidently share your work, connect with your audience, and grow your business without the overwhelm. Each week combines strategy, storytelling, and actionable tools that make marketing feel approachable, doable, and even (dare we say) fun.
You’ll walk away with:
A clear brand message and voice
A well-structured offer you're excited to promote
A simple, repeatable strategy to attract the right people
Templates, workbooks, and personalized guidance to use again and again
Who Is Unfold For?
This workshop-style course is designed for:
Solo biz owners, creatives and freelancers who’ve been figuring it out as they go
People tired of throwing content at the wall and hoping it sticks
Creatives who want to grow without losing their voice
Those who “don’t like social media” or feel stuck or unsure about what to post or promote
Small business owners who are doing it all and want to save on time & energy when it comes to marketing
Anyone ready to turn their wing-it energy into strategic momentum
What’s Included?
Course Package
6 Weekly Live Content Sessions (90 minutes each)
Printable Workbook + Templates to take the guesswork out
1 60 Min. Group Coaching Call for all of your final questions
Access to Replays for the Full 6 Weeks plus 2 Additional Weeks in case you miss a session
“If you’ve ever wished someone would just explain marketing in a way that makes sense, this is for you.”
Early Bird Bonuses
Sign Up Before 11:59pm EST on 9/22 - Sorry, No Exceptions!
1 Bonus 60-Minute Live Group Coaching Call to ask all of your questions with less people in the room!
Launch Checklist to support you with the kickoff of your next big offering
30 Day Content Calendar template
List of 30 Post Ideas & Prompts to jumpstart your social media block
VIP Premium Bonuses ($650+ Value)
Choice of a Social Media, Website or Email Copy Audit with personal emailed feedback.
Extended Recording Access through December 31, 2025
Private Feedback on your Offer or Brand Messaging
A 45 Minute 1:1 Coaching Call to ask your personal questions uninterrupted
VIP Q&A with first dibs on questions answered during live session calls
This does not include Early Bird Bonuses unless signed up during the Early Bird window. Due to high value, VERY limited spots available.
“Avril helped me feel more confident moving forward with my business. Before taking the class, I held back from building my business because I didn't know how to promote it. Now I feel confident in my ability to market my business and build a following.
-Sophia
You’re not starting from scratch.
You’ve built something beautiful, whether it’s a service, a product, a community, or a creative practice.
But when it comes to marketing… you’re still kinda guessing.
Unfold is for the small business owner who’s ready to feel more clear, more strategic, and more confident sharing what they do but without selling out, burning out, or trying to be someone they’re not.
This is marketing built from the inside out. It’s the gentle, grounded foundation you’ve been craving. No loud formulas. No fake urgency. Just real strategy that grows from who you already are.
What You’ll Learn
Each week combines live learning, hands-on tools, and real-world action steps so you can move from “Where do I even start?” to “Okay, I’ve got this.”
You’ll also get a bonus Q&A coaching call for feedback, encouragement, and support.
This course walks you through the exact steps to build a marketing plan that makes sense for your business, your voice, and your life.
Each week includes a 90 minute live class, guided workbook pages, and actionable steps to prepare for the week to follow. You’ll also get a live Q&A coaching call (2 if you grab an Early Bird seat) for feedback, strategy support, and all the “is this right?” questions. By the end of the 6 weeks you will have all of the tools you need to market your offering, product or self and the tools to continue moving forward.
Week 1 (Oct 6) – The Groundwork & Your Ideal Audience
Clarify what you do, who you serve, and what makes your work valuable.
We’ll define your “why,” get to know your ideal client, and start building a message that feels aligned and honest.
Week 2 (Oct 14) – Branding Basics & Visual Identity
Create a brand that looks and feels like you.
You’ll learn the important considerations when building a simple brand kit—colors, fonts, tone, and visuals—and learn how to use it across platforms using Canva.
Week 3(Oct 20) – Successful Offer Building
Design an offer your ideal client is excited to buy.
We’ll walk through structure, pricing, and how to clearly communicate the transformation you provide.
Thursday, October 23: Early Bird Bonus Q&A Call
Week 4 (Oct 27) – Content, Captions & Visuals
What to say. How to say it. And how to make it look good.
You’ll blend copywriting and design to create clear, eye-catching marketing materials.
Week 5 (Nov) – Social Media: Showing Up Without Burning Out
Promote without pressure. Connect without overthinking.
You’ll learn how to plan social content and expand your reach beyond Instagram through community sharing and low-effort visibility strategies.
Thursday, November 6: Bonus Q&A Call with Final Plan Review & Group Coaching
Week 6 (Nov 10) – Your Marketing Plan in Action
Bring it all together into a strategy you can actually follow.
You’ll build a repeatable marketing plan tailored to your energy, goals, and business model using the skills you have learned.
All calls are 1-2:30pm EST. All regular content calls are on Mondays starting Monday, October 6 for 6 weeks, except Week 2. In honor of Indigenous People’s Day our call is moved to Tuesday, October 14. Early Bird Bonus Q&A Call will be Thursday, October 23 and the Full Group Q&A will be Thursday, November 6.
What Makes This Different?
✨ It’s built for solo or small business owners
✨ It’s low-pressure & simplified to eliminate overwhelm
✨ It doesn’t assume you have a big team (or 40 hours a week!)
✨ It honors your voice, your vision, and your version of success
This is for people who want to grow with clarity and without chaos and create a strategy that works because it’s rooted in who you are.
Choose the path best for you.
Early Bird
Sign Up Before 11:59pm EST on 9/20 Sorry, No Exceptions!
$397
($597 VIP Premium)
Unfold Course Plus…
1 Bonus 60-Minute Live Group Q&A Call
Launch Checklist
30 Day Content Calendar template
List of 30 Post Ideas & Prompts
(VIP price also includes VIP Premium Bonuses)
Valued at $1350!
$497
Unfold Course Includes…
6 Weekly Live Content Sessions
Printable Workbook + Templates
1 60 Min. Group Q&A Call
Access to Replays for 2 Additional Weeks
VIP Premium
$697
Unfold Course Plus…
Instagram or Website Mini Audit
Extended Recording Access
A 1:1 Coaching Call
Personalized Feedback on Offer Brand Messaging
VIP Q&A During Live Sessions
(Does NOT include Early Bird Bonuses unless purchased during Early Bird window)
Unfold Course Package
Course Schedule
Live calls will be held on Mondays at 1:00 PM ET / 10:00 AM PT (EXCEPTION the week of Indigenous Peoples Day will be Tuesday)
All sessions are recorded and shared within 24 hours. Come live or catch the replay.
Week 1 - Monday, October 6
Week 2 - Tuesday, October 14
Week 3 - Monday, October 20
Early Bird Q&A Call - Thursday, October 23
Week 4 - Monday, October 27
Week 5 - Monday, November 3
Q&A Call - Thursday, November 6
Week 6 - Monday, November 10
Meet Your Facilitator
Avril Williams
is a marketing strategist, creative entrepreneur, and educator who believes you don’t have to shout to be seen or sell your soul to grow your business.
She’s spent over a decade helping small business owners, artists, coaches and wellness professionals clarify their message and confidently show up online. As the previous Director of Marketing for a large startup company, Marketing Consultant for a mission-driven local business and the founder of multiple creative brands, Avril blends strategy with soul, making marketing feel less like a chore and more like a natural extension of your work.
In Unfold, she brings her signature blend of warmth, structure, and real-talk support to help you find your voice, build your foundation, and finally stop winging it.
Need help deciding if this is for you?
DM me on Instagram @adandyline or email adandyline@gmail.com with questions. I’ll tell you honestly if it’s a fit.